HEALTHY MIND, WEALTHY BODY — What’s the toll of a journey to enlightenment?

[EDITORIAL DESIGN, 2023]

In these turbulent times, people are seeking comfort, faith and answers. This is where the promise of spirituality comes in, proposing solutions to all our existential questions. This raised demand attracts businesses, which commodify indigenous spiritual practices to make a profit off people’s existential dread.

        “Healthy mind, wealthy body” is an ironic guide which assists seekers on their path to enlightenment, pointing out the contradiction of qualifying a person’s spiritual value with the purchase of products and services. Its goal is to make readers reevaluate their relationship with spirituality being aware of the absurdity of the way westerners commodify and exploit it.

🥇 Winner of Gold ADG LAUS Estudiantes 2024
🥉 Winner of Bronze ADCE Students Award 2024
🤝🏻 Featured in Noia Magazine
🏛️ Exhibited at Neologia 2024

Thesis project for Elisava, Master in Editorial Design, made with Lena Arshakyan (@lenarshakyan) and love ♥
Printed in 2023 in TecnoArt and binded in Nacana (Barcelona)
Typography: Allianz by Extraset, Inconsolata by Raph Levien
Paper: Munchen Print Cream 2.0, 80g